As a way to tap into the Impractical Jokers' roots and to create a yearlong buzz about the guys, we decided to create an Impractical Jokers art exhibit at the Staten Island Museum, which consisted of classic artifacts and costumes from the show.

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We kicked the exhibit off with a big welcome for the Jokers, along with a surprise for Sal and a declaration from the borough of Staten Island.

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Then we promoted the museum throughout the year, which not only encouraged fans to come, but also gave them fun digital content to engage with, including an Impractical Jokers pinball machine and Murr's book.

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We also used the promotion of the museum to sell other merchandise throughout the year, including shirts and action figures.

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